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Entries in Disney (1)

Monday
May172010

Miley Cyrus - The Disney Princess Of Publicity?

Miley Cyrus has definitely been a popular subject this week, and in my opinion, this is exactly what she intended. Let's not kid ourselves - although she is only 17, she knows how to play the game. In this blog post, I aim to take a look at the teen sensation that is Miley Cyrus and discuss just how switched on she is to the world of PR.

If you study Miley in interviews, you can see she's a pro. She comes across bubbly, chatty and willing to talk about everything, and for the most part, I'm sure she is. But her appearance on the Jonathan Ross show shows she knows what she's up to. I have posted it below for those of you who haven't seen it.

A number of people slated her for this interview but I actually found her funny and extremely likeable. It is endearing that she reveals so much about herself and the duties of her job. Her PR person may have drummed the key messages into her a few times too many! So, Miley is a whizz at interviews and after being subjected to so many, it's not surprising.

But what about the stunts? Take this week, for example. I doubt very much her new and sexier image will be too damaged by dirty dancing revelations. It has also got her a stack of press for her new single aptly named "Cant Be Tamed", the video of which was released this week and which will be on sale from June 22 in the States. Carefully managed perhaps, by her PR team? I can't be certain because as such a big starlet, the press are always going to be digging for dirt. Either way, she can't be too worried about it. Miley is lucky to have the comfort of her father, Billy Ray Cyrus, to stick up for her. No matter what she does, the quote from a caring father is usually good enough to calm the storm.

I have to say that I really admire Miley and the way she handles her career. She admits she hates intrusion from the press, but manages to use it when she needs to to gain maximum exposure. She understands the game and she plays it well. Giving the press a small controversy goes both ways. She gets coverage and the press get a story. Long may it continue.